Silah Yasir, daughter of Pakistani television personalities Nida Yasir and Yasir Nawaz, has spoken out about privacy and consent after claiming that her family was filmed without permission during a recent public outing.
In a message shared on Instagram, Silah urged clothing brands, event attendees and members of the public to ask for permission before recording celebrities or sharing their videos online. Her comments have sparked discussion about the boundaries between public attention and personal privacy.
Silah said her experience at Locate this year was particularly uncomfortable. According to her, several brands recorded her mother, Nida Yasir, while they were visiting different stalls without first asking for permission.
She acknowledged that brands frequently produce social media content featuring celebrities and influencers as part of their promotional strategies. However, she argued that this should not remove the need to obtain consent before filming someone.
Silah emphasized that being a public figure should not automatically mean giving up the right to decide where and how one’s image is used.
Her concerns also extended beyond branded content. She said there was a difference between an organized promotional shoot and strangers recording her family during ordinary private moments in a public setting.
According to Silah, members of the public filmed her family while they were sitting and eating before allegedly uploading the footage with captions she considered disrespectful.
She made it clear that this type of recording was particularly upsetting to her and argued that public figures should still be treated with basic courtesy.
The social media creator also stressed that consent should become a normal part of celebrity-brand interactions. Rather than assuming that a celebrity will agree to appear in promotional footage, she suggested that brands should simply ask before recording.
Silah’s comments have added to an ongoing conversation surrounding celebrities, social media content and privacy. With brands increasingly relying on spontaneous videos and influencer-driven content, public figures can frequently become part of promotional material even when they have not agreed to participate.
At the same time, public figures regularly appear at events where fans and content creators may want to capture photographs or videos. Silah’s comments specifically focused on the importance of consent and the way such footage is subsequently shared online.
Her remarks come as she herself becomes more visible on social media. Silah recently began sharing more content online, including a “Get Ready With Me” video, marking a growing presence beyond her identity as the daughter of two well-known Pakistani celebrities.
The latest discussion has therefore highlighted a broader issue for Pakistani entertainment personalities: how celebrities and their families can maintain personal boundaries while continuing to participate in public events and social media culture.
