Hania Aamir, Pakistan’s National Goodwill Ambassador for UN Women, has once again used her platform to highlight women whose work often goes unseen. This time, she turned the spotlight toward traditional applique craft created by Jameela Khatoon, a home-based artisan from Khairpur, Sindh. By featuring Jameela’s handcrafted fabric in a recent UN Women shoot, Hania brought long-overdue attention to the talent and perseverance of women who sustain cultural heritage through their craft.
Sharing glimpses from the event on Instagram, Hania kept her caption minimal with the words “just don’t,” letting the visuals speak for themselves. The photos blended fashion with advocacy, creating a powerful reminder of the women who preserve regional artistry across Sindh’s rural landscape.
The applique fabric, made entirely by hand, remained the focal point of the look. Its intricate detailing highlighted both the skill involved and the significance of economic opportunities for home-based workers. For many such artisans, projects like this offer a chance to gain recognition while supporting their families through traditional craft.
Hania, the most-followed Pakistani celebrity on Instagram, also made sure to acknowledge the creative team behind the shoot. From the stylist to the photographer and jewellery providers, she credited everyone involved, ensuring transparency and celebrating collective effort.
With her recent appointment as a UN Women ambassador, Hania has increasingly used her influence to amplify the stories of Pakistani women working quietly behind the scenes. Each feature, collaboration, or spotlight she shares reinforces the importance of acknowledging women whose contributions form the backbone of cultural expression in the country.
Her followers and several well-known figures from the entertainment industry filled the comments with admiration, appreciating both the cause and the elegance of the shoot.
Just a day earlier, Hania shared another series of striking images, proving once again her innate ability to turn everyday moments into seemingly cinematic visuals. Her caption, “Lock in of the century,” captured the energy of the post, emphasizing how effortlessly she transforms simple surroundings into statement-worthy frames.
Earlier in the week, she charmed fans with a graceful all-white silk dress that highlighted her love for traditional silhouettes. Each post continues to reaffirm her role as a style icon who blends fashion, culture, and advocacy with natural ease.
